Social Media Content Manager

Key Responsibilities

• Edit raw video and photo content from events and tastings into polished, publish-ready posts using professional tools like Adobe Premiere or Final Cut Pro
• Produce around 3 posts per week, primarily short-form video, across Instagram, Facebook, and TikTok (with YouTube Shorts as a secondary channel)
• Generate original content ideas, scripts, and creative angles to help the brand stand out
• Direct the founder on the specific shots, footage, and content needed to bring ideas to life
• Research competitor and influencer accounts to spot what's working and adapt winning strategies
• Own content planning and stick to a consistent posting timeline
• Join regular morning check-ins with the founder to align on daily tasks and priorities

Must-Have Requirements

• Proven experience managing social media content, ideally for a growing or small brand
• Video editing proficiency with professional tools (Adobe Premiere, Final Cut Pro, or similar) beyond basic in-app editors
• Strong working knowledge of Instagram, Facebook, and TikTok
• Excellent written English for captions and content
• A creative, self-directed thinker who can independently generate content ideas and ways to stand out
• Portfolio of previous social media or video editing work

Nice-to-Have Requirements

• Familiarity with agave spirits or the broader beverage/spirits industry
• Comfort researching and learning niche or specialty products independently
• Experience working with small or founder-led brands