Digital Media Analyst

Key Responsibilities

• Monitor campaign performance across digital and social channels against established KPIs, pacing, and delivery goals.
• Produce accurate weekly, monthly, and post-campaign reports with clear insights and recommendations.
• Analyze campaign data to identify trends, anomalies, underperforming placements, audiences, and creative.
• Translate complex performance data into clear takeaways and actionable optimization recommendations.
• Build and maintain automated dashboards using AgencyAnalytics, Looker Studio, or similar tools.
• Aggregate and reconcile data across advertising platforms, analytics tools, DSPs, and other reporting sources.
• Maintain performance benchmarks across clients, channels, and campaign types.
• Conduct audience, competitive, and performance research to support media planning.
• Create presentation-ready charts, reports, and data visualizations for client reviews and proposals.
• Identify opportunities to automate recurring reporting and improve reporting efficiency.

Requirements

• Resume in English.
• Native or near-native English proficiency (spoken and written).
• 2+ years of experience as a Media Analyst, Marketing Analyst, Digital Marketing Analyst, or similar role is a must.
• Advanced proficiency in Microsoft Excel and Google Sheets, including pivot tables and lookups.
• Experience building and maintaining dashboards using AgencyAnalytics, Looker Studio, or similar data visualization tools is a must.
• Working knowledge of Google Ads, Meta Ads, LinkedIn Ads, DSPs, and Google Analytics 4 (GA4).
• Strong ability to analyze campaign performance and turn data into actionable insights and recommendations, rather than simply reporting metrics.
• Experience working with campaign KPIs, pacing, performance benchmarks, and digital advertising data.
• Strong attention to detail and ability to identify discrepancies across multiple data sources.
• Comfort creating presentation-ready charts, reports, and slides.
• Ability to work during U.S. Central Time business hours.