Paid Social Marketer

Key Responsibilities

• Craft paid social strategies that align with business goals and target audience.
• Set up and manage campaigns across platforms like Facebook, Instagram, and TikTok.
• Strategically allocate budgets across various social platforms.
• Create visually compelling ad creatives, including images, videos, and carousel ads.
• Write persuasive ad copy that captures attention and drives conversions.
• Conduct A/B tests on creative, copy, and targeting to identify the most effective combinations.
• Continuously monitor ad performance and make real-time adjustments to improve results.
• Analyze campaign data to uncover insights and trends that can inform future strategies.

Requirements

• 3+ years experience managing paid social campaigns
• Proficiency in social advertising platforms (e.g., Facebook Ads Manager)
• Strong analytical skills and ability to interpret data to make informed decisions
• Excellent copywriting skills for ad creation
• Knowledge of audience targeting and segmentation techniques
• Familiarity with digital marketing tools and analytics platforms (e.g., Google Analytics)
• Ability to work during U.S. work hours (PT/ ET)