Digital Marketing

Overview

Ready to help build the marketing presence of an emerging luxury real estate brand?

Join a growing boutique real estate brokerage specializing in luxury residential properties. Led by an experienced real estate executive, the company is focused on building a premium brand and expanding its digital presence. This is an exciting opportunity to take ownership of the company's day-to-day marketing efforts while helping shape its voice and online presence from the ground up.

As the Digital Marketing & Social Media Lead, you'll manage social media, repurpose content across multiple channels, engage with prospective clients, and support future paid advertising initiatives. This role is ideal for a creative, organized marketer who enjoys both content execution and digital marketing strategy.

Key Responsibilities

• Manage and publish content across Instagram, YouTube, LinkedIn, X (Twitter), and the company website/blog
• Repurpose leadership-provided content into engaging, platform-specific social media posts
• Follow up with leads and prospects generated through marketing and social media activities
• Support future paid advertising campaigns across Google, Meta, and WhatsApp
• Create marketing materials that reflect the luxury lifestyle and resonate with high-end homebuyers

Must-Have Requirements

• 4–5 years of marketing experience, preferably in social media management
• Hands-on experience managing Google Ads and Meta Ads campaigns (Instagram, Facebook, WhatsApp)
• College degree
• Fully bilingual in English and Spanish
• Experience using AI tools such as ChatGPT, Claude, or similar in daily marketing work
• Professional home office with reliable high-speed internet and a capable computer
• Strong organizational skills and the ability to work independently

Nice-to-Have Requirements

• Experience with Follow Up Boss CRM and Mailchimp
• Previous experience in U.S. real estate marketing
• Experience writing or translating marketing content in Spanish
• Familiarity with luxury real estate or luxury lifestyle branding