Social Media Growth Manager

What You'll Do

• Manage and grow our social media presence across Instagram, TikTok, and Facebook.
• Develop and execute a content strategy featuring reels, stories, testimonials, posts, and short-form videos.
• Create engaging, family-friendly content that resonates with U.S. parents and caregivers.
• Plan and optimize social media advertising campaigns to increase brand awareness and audience growth.
• Launch creative engagement campaigns to grow followers and reach.
• Engage with the community through comments, DMs, and relevant social media groups.
• Collaborate with RBTs and therapists to create authentic, educational content.
• Track performance metrics and provide weekly reports on growth, engagement, and campaign results.
• Maintain a consistent posting schedule while ensuring all messaging aligns with our brand voice and compliance standards.

What You Bring

• Fluent English with excellent grammar and communication skills.
• Strong understanding of U.S. culture, parenting audiences, and social media trends.
• Proven experience creating high-performing content for U.S. audiences.
• Expertise in Reels, TikTok, Stories, and other short-form video content.
• Creativity, strong engagement strategies, and experience growing social media accounts.
• Knowledge of SEO, keyword optimization, and social media analytics.
• Proficiency with Canva, CapCut, Adobe Creative Suite, or similar tools.
• Ability to collaborate with clinical teams to create authentic content.
• Healthcare, ABA, or caregiving experience is a plus.