Analista de Marketing e Comunicação Empresarial Sênior

DESCRIÇÃO DA VAGA

We are looking for a motivated and experienced Brand Strategist who is a proven storyteller, marketer and leader with a passion for innovation. You will play a key role in helping to shape the way the entire world perceives EmbraerX.

You will help to build a brand that communicates our purpose, defines perception and awareness globally, and puts a spotlight on our mission to create new markets.

The ideal candidate is a strategic thinker with a passion for branding, excellent communication, enjoys managing a diverse set of responsibilities, and takes pride in driving for results and making an immediate impact.

This position can be 100% remote inside Brazil.

RESPONSABILIDADES E ATRIBUIÇÕES

  • You will be joining the EmbraerX team with a big mission to position our brand.
  • Creating and maintaining an editorial mission, vision and voice across platforms; ensuring that vacant pages are filled with purposeful content.
  • Oversee and manage global brand research to inform the evolution of our value proposition, messaging, storytelling and brand health metrics.
  • Partner closely with the Embraer marketing team on audience-based marketing campaign plans.
  • Partner with external agencies to define communication plans, briefs, message strategy, and frameworks and guide differentiated storytelling.
  • Use market, customer, and brand research to help develop strategies that translate into innovative campaigns to meet our marketing objectives.
  • Communicate strategic solutions through compelling narrative and storytelling.
  • Generate compelling insights from research and communicate them so the business can understand and drive action.
  • Evangelize, train and support teams globally to support a brand-minded organizational culture.

REQUISITOS E QUALIFICAÇÕES

  • Bachelor’s degree in journalism, communications or marketing is preferable.
  • 5+ years of your experience have focused on creating brand strategy, including deep expertise in the fundamentals (purpose, positioning, personality, values, brand architecture, naming).
  • English: Advanced or Fluent
  • You are a strategist and a storyteller combined; you love a good framework and can inspire curiosity and engagement with a cohesive and compelling narrative.
  • You thrive on complex and ambiguous challenges, providing clients with the clarity needed to move their business forward with understanding and empathy for their business context.
  • You synthesize and distill insights from design research to craft compelling value propositions connected to human needs.
  • Proven content creation and production experience for a variety of traditional and digital channels and platforms.
  • Experience with brand management, both strategic planning and creative development, and diving into research and insights, as well as thinking quickly and testing new ideas.
  • Experience working on global brands and developing strategies/work for multiple regions and different culturals or markets and B2B campaigns.
  • Experience building new brands or Creative strategy experience on the corporate agency side is a plus.

INFORMAÇÕES ADICIONAIS

We appreciate:

  • Verbal and written communication skills
  • Strategic mindset
  • Creativity
  • Critical thinking

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