Sr. Marketing Manager

About Us
Our client’s two LLCs (under one parent company) are fast-growing e-commerce brands specializing in sports-themed accessories and jewelry. We create meaningful products that celebrate passion, pride, and play — especially in tennis, pickleball, golf, and more. You’ll find us on Shopify, Amazon, Etsy, and across multiple wholesale platforms.

We’re looking for a hands-on, strategic Marketing Manager who can take a fresh look at what we’re doing, audit our current efforts, and build a stronger plan for what’s next. The ideal candidate brings a deep understanding of AI in marketing and knows how to turn tools into results. If you also get how TikTok works for brand building, even better.

This role is both a strategist and an executor. You will have the ability to build out a marketing team, utilize our current agency employees and streamline our marketing department into one, cohesive unit. Have you always wanted to build our your own team and implement your own strategies? Look no further. 

What You’ll Do

• Audit existing marketing strategies, campaigns, and tools — then build and implement a more effective plan.
• Lead and evolve marketing across email, paid ads, social media, influencers, and affiliates.
• Guide and collaborate with our team of contractors, freelancers, and specialists.
• Own the content calendar and keep messaging aligned across all channels.
• Bring in AI to streamline and scale:
  • Content creation (emails, product pages, ad copy, etc.)
  • Chat automation and customer interaction (ManyChat, GROW AI)
  • Segmentation, personalization, and predictive analytics
• Oversee Klaviyo: review and optimize flows, campaigns, and audience targeting.
• Analyze performance KPIs like ROAS, LTV, conversion rates, and more — and turn data into action.
• Collaborate closely with our social, Amazon, affiliate, and paid ad teams to ensure cohesive execution.
• Lead seasonal campaigns and product launches with a clear, data-informed strategy.
• Support CRO and user experience initiatives across our ecommerce sites.
• Provide creative guidance to designers, video editors, and content contributors.

What You Bring

• 5+ years of experience in marketing, preferably in e-commerce or direct-to-consumer brands.
• Track record of developing and executing multi-channel strategies that drive real growth.
• Strong experience with Shopify, Amazon, and Klaviyo.
• Paid ads expertise across Meta, Google, and Pinterest.
• Experience using AI tools like ChatGPT, Jasper, ManyChat, or similar platforms to improve marketing performance.
• Data-savvy with solid experience using Google Analytics, attribution, and conversion tracking.
• Strong project management and leadership skills — able to manage deadlines, people, and priorities with confidence.
• Working knowledge of TikTok marketing and short-form content best practices.

Nice to Have

• Background in sports, fitness, or jewelry industries.
• Experience in Influencer marketing
• SEO and content marketing knowledge.
• Creative eye and ability to guide design direction.