Digital Marketing Assistant

Key Responsibilities

• Content Creation & Management
• Assist in creating and scheduling social media content across platforms (LinkedIn, Facebook, Instagram, Twitter, etc.).
• Write blog posts, email newsletters, and website content aligned with our brand voice.
• Support graphic design needs using tools like Canva or Adobe Suite.
• Social Media & Community Engagement
• Monitor social media channels, respond to comments, and engage with followers.
• Track performance metrics and suggest improvements to increase engagement.
• Email Marketing & Automation
• Assist in setting up and managing email marketing campaigns using tools like Mailchimp, HubSpot, or Klaviyo.
• Monitor email performance and optimize subject lines, copy, and layouts for higher engagement.
• SEO & Website Updates
• Assist in optimizing website content for search engines (SEO).
• Update website pages via CMS (e.g., WordPress, Shopify, Webflow).
• Advertising & Paid Campaigns
• Support the setup and monitoring of digital ads (Google Ads, Facebook Ads, LinkedIn Ads).
• Track ad performance and assist in optimizing budget and targeting.
• Analytics & Reporting
• Analyze website and campaign performance using Google Analytics, social media insights, and other tracking tools.
• Create reports on key performance metrics to guide marketing decisions.
• General Support
• Conduct market research and competitor analysis.
• Assist with influencer outreach and partnerships.
• Help coordinate webinars, virtual events, or in-person marketing initiatives.

Required Skills & Qualifications

Must-Have:

• 1-2 years of experience in digital marketing, social media, or content creation.
• Familiarity with marketing tools (Google Analytics, Facebook Business Manager, Mailchimp, WordPress, etc.).
• Basic knowledge of SEO, PPC, and email marketing best practices.
• Strong writing and communication skills.
• Ability to multitask and manage projects independently.

Nice-to-Have:

• Experience with graphic design tools (Canva, Adobe Photoshop).
• Knowledge of CRM systems (HubSpot, Salesforce).