Senior User Acquisition Manager

 Key Responsibilities
Campaign Ownership and Scaling

• Take the lead on one or two paid acquisition channels across direct-buy and programmatic networks (e.g., ExoClick, TrafficStars, TrafficJunky), with potential to expand scope based on performance
• Contribute to building scalable acquisition funnels — from execution to iteration — with aggressive growth targets in mind
• Run high-velocity testing loops (creatives, audiences, placements) to improve CAC and LTV

Performance Analysis and Strategy

• Monitor performance daily using tools like Voluum, GA4, and internal dashboards
• Drive decision-making through deep analysis of CPA, ROAS, retention, and cohort behavior
• Build and maintain internal reporting frameworks that guide strategic shifts and tactical moves

Creative & Funnel Optimization

• Own the creative briefing process: define hooks, formats, and angles based on performance patterns
• Collaborate closely with the content and product teams to launch and iterate on high-converting landing pages
• Implement systems to reduce creative fatigue and increase speed of testing

Partnership Management & Media Strategy

• Build strong relationships with traffic sources and negotiate premium placements and custom deals
• Explore new acquisition opportunities (networks, formats, tools) and build internal evaluation criteria
• Stay ahead of ecosystem changes (platform rules, algorithm shifts) and adapt strategy accordingly

Automation & Scaling Systems

• Identify opportunities to streamline acquisition processes through automation and internal tools
• Create SOPs, playbooks, and experiment pipelines for scaling campaigns efficiently

Challenges You’ll Tackle

• Contribute to grow the user base from 30M to 100M within the next 12 months, optimizing for CAC, ROAS, and LTV at scale
• Build and iterate performance-driven creatives: write briefs, test hooks, and spot winning angles.
• Collaborate with product/design to optimize landing pages and user funnels.
• Identify and test new paid traffic sources (programmatic, direct-buy, or social) and report on results.
• Earn broader ownership by consistently delivering results — with potential to take on more channels and mentoring responsibilities.

Hard Skills

• 3–5 years of experience in user acquisition, performance media, or growth marketing
• Proven track record of scaling campaigns with clear business impact (e.g., CPA reduction, revenue growth)
• Deep knowledge of media buying mechanics: tracking setups, postbacks, UTMs, pixel optimization
• Strong analytical and decision-making skills — you live in spreadsheets and dashboards
• Hands-on experience with Voluum, GA4, and traffic sources like Meta, Tiktok, Google and/or TrafficJunky, ExoClick, TrafficStars
• Familiarity with creative strategy: briefing, testing, and iterating static/video ads at scale
• Experience with landing page testing and funnel optimization