Head of User Acquisition

 Key Responsibilities
Campaign Ownership and Scaling

• Own the strategy and performance across multiple paid channels — initially managing one or two, then expanding scope and support as results scale. Guide UA operations across media buying, creatives, and funnels, while staying hands-on.
• Build scalable acquisition funnels — from execution to iteration — with aggressive growth targets in mind
• Run high-velocity testing loops (creatives, audiences, placements) to improve CAC and LTV
• Contribute to channel strategy and cross-channel budget allocation.
• Collaborate with CMO and executive team on quarterly UA goals.

Performance Analysis and Strategy

• Monitor performance daily using tools like Voluum, GA4, and internal dashboards
• Drive decision-making through deep analysis of CPA, ROAS, retention, and cohort behavior
• Build and maintain internal reporting frameworks that guide strategic shifts and tactical moves

Creative & Funnel Optimization

• Own the creative briefing process: define hooks, formats, and angles based on performance patterns
• Collaborate closely with the content and product teams to launch and iterate on high-converting landing pages
• Implement systems to reduce creative fatigue and increase speed of testing

Partnership Management & Media Strategy

• Build strong relationships with traffic sources and negotiate premium placements and custom deals
• Explore new acquisition opportunities (networks, formats, tools) and build internal evaluation criteria
• Stay ahead of ecosystem changes (platform rules, algorithm shifts) and adapt strategy accordingly

Automation & Scaling Systems

• Identify opportunities to streamline acquisition processes through automation and internal tools
• Create SOPs, playbooks, and experiment pipelines for scaling campaigns efficiently

Hard Skills

• 7–10 years of experience in user acquisition, performance marketing, or growth — with a focus on paid traffic channels (direct-buy, programmatic, or paid social).
• Proven track record of scaling campaigns with clear business impact (e.g., CAC reduction, LTV growth, revenue lift).
• Expertise in media buying operations: deep knowledge of tracking setups, UTMs, postbacks, pixel integrations, and attribution flows.
• Hands-on experience with platforms like Voluum, GA4, and acquisition channels such as TrafficJunky, ExoClick, TrafficStars, Meta, TikTok, or Google.
• Analytical mindset with strong decision-making skills — comfortable owning dashboards, spreadsheets, and cohort reports.
• Strategic experience building and scaling acquisition funnels — from creative testing to landing page optimization.
• Cross-functional leadership: ability to collaborate with product, creative, and data teams to align on growth goals.
• Management: experience mentoring or managing other buyers is a plus but not mandatory.