Senior Paid Marketing Manager

We’re looking for a scrappy, data-driven performance marketer to grow and scale Help Scout’s paid marketing channels. We’ve got a best-in-market product story, strong creative assets, and stellar copywriting — all we need is the right person to help us with distribution and optimization. If you thrive in a fast-paced, test-driven environment and want to enhance an early-stage paid marketing motion, we want to meet you. 

About the role

• Develop, own, and communicate paid marketing metrics. As the owner of the paid signups number, you’ll define, track and report out on key performance indicators and provide insights and recommendations to leadership. You know what’s needed from each channel to hit your number, and if something’s off, you’ve got a plan B to get there.
• Manage and optimize our always-on campaigns. You’ll lead iteration of ad copy and creative assets, bidding strategies and budget allocation to drive volume and gain efficiency in paid search and Google display network.
• Experiment with new paid channels.  You’ll identify opportunities for new channel investments (paid social, affiliate, direct mail, OOH), drive alignment with leadership, launch campaigns and create the game plan for evaluating their performance.
• Collaborate to enhance organic acquisition. Partnering with our content team, social producer and SEO contractor, you’ll identify ways for paid and organic channels to work in harmony.

About you

• You have a scrappy, results-driven mindset— you’re comfortable working with ambiguity and appreciate how constraints force you to out-creative the competition
• You’re a paid media expert with vast experience across paid channels. You know the search landscape and the ideal benchmarks for paid alphabet soup (PPC, CPM, and ROAS). 
• You have strong analytical skills with experience using Google Analytics, Google Tag Manager, and attribution tools
• You know how to execute rapid experimentation and adapt your strategy based on data insights
• You have excellent verbal and written communication skills, and are adept at presenting performance insights and strategies to cross-functional teams and senior leaders
• You’re comfortable operating on a lean team and with a modest budget