Product Marketer

What you'll be doing

As OpenZeppelin’s Product Marketer, you will own the full go-to-market lifecycle—research, positioning, launch, and growth—for OpenZeppelin Open Source product and service lines. You’ll translate technical features into clear value for developers, enterprises, and financial institutions, maintain the global content calendar, and make sure the right story reaches the right audience.

• Develop GTM strategies working with product, sales, marketing, and engineering teams to ensure successful launches as well as communicate new features and upgrades effectively.
• Own messaging and content creation developing compelling content, guides & tutorials, and messaging that communicate the value proposition and features of OpenZeppelin products and services to a technical audience, including developers and security professionals.
• Run content & channels operations managing the company-wide content calendar, writing and editing social posts, blog posts, landing pages, newsletters, and light-technical guides that resonate with technical audiences.
• Execute campaigns end-to-end coordinating with Demand Generation to launch multi-touch campaigns, setting targets, briefs, and timelines as well as tracking funnel metrics and iterating.
• Champion the community voice engaging with the developer and blockchain communities through social media, forums, and events to build brand awareness, foster relationships, and gather feedback for product improvement.

You have

• 3+ years of product marketing experience, with at least 2 years hands-on in blockchain.
• Proven track record launching technical products and crafting GTM plans that hit adoption or revenue goals.
• A strong understanding of concepts such as smart contracts, L1/L2, DeFi, crosschain interoperability, account abstraction, onchain privacy.
• Exceptional writing and content creation skills.
• Ability to write for a developer audience (no code writing).
• Comfort in owning social channels and a multi-product content calendar.
• Data-oriented mindset. You measure what you ship and iterate quickly.
• Ability to develop strategic marketing plans based on market research and addiction to data analysis, with a keen eye for identifying growth opportunities.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and engage with the community.

Nice to have

• Led or co-led large-scale demand-generation campaigns.
• Experience with Figma to collaborate with designers.
• Experience creating video content.
• Working experience with open source products/projects.