Channel Marketing Director

The partner marketing team is formed of multi-talented marketing professionals, as comfortable formulating joint value propositions as they are about running lead generation campaigns. They have an eye for creating remarkable messages/assets and a hand in the selection of the most effective channels through a complex supply chain. They are passionate about technology, the users of enterprise technology, and are early adopters of advanced partner analytics technologies. 

The role entails

• Building a marketing strategy that drives pipeline growth and revenue outcomes through key partners – Silicon, IHV, ODM, Channel, GSIs,  etc.
• Aligning with growth, field and product marketing to deliver activities integrated with Canonical’s campaigns.
• Owning the execution of partner campaigns across the funnel from recruitment to demand generation programs.
• Engaging and elevating the partner community through exceptional content in partnership with the communication, product and alliances teams.
• Multiplying our partners’ impact through programmatic approaches.
• Crafting bespoke plans and joint value propositions to stand out in the marketplace.
• Championing our partner collaboration vision both internally and externally.
• Managing the use of Marketing Development Funds (MDF) whether we receive it or distribute it.
• Driving the adoption of advanced analytics and reporting tools to continually improve the ROI of partner marketing activities.
• Mentoring and developing a diverse team of partner marketers covering our whole spectrum of partners.
• Cultivating a culture of continuous testing and optimization.

What we are looking for in you

• Strong understanding of the technology ecosystem including Silicon, IHV, ISV, ODM/OEMs, cloud service providers and channels is essential for this role.
• Demonstrated leadership in aligning diverse partners around Go To Market strategies.
• Proven track record of developing and executing successful co-marketing programs in the technology space.
• Experience reporting on complex partner marketing activities and touchpoints.
• Ability to create a culture of excellence, agility and self-drive in your team.
• Curiosity with a habit of continuous learning.
• Outstanding communications skills in English, both verbal and written.
• Exceptional academic results both at high school and university.
• Willingness to travel internationally up to 4 times a year for company events up to two weeks long.

What we are looking for in you

• Familiarity with a particular vertical (e.g. Telco, Finance, Industrial, Automotive).
• Experience in leading distributed teams across different time zones.