Growth Marketing Specialist - Bitso Business (B2B)

Who You Are 

• Located in LATAM with preference in Mexico, Colombia, Brazil and Argetina. 
• 5-8 years of experience in B2B growth marketing, CRM management, and/or enterprise marketing, preferably within fintech, payments, or crypto sectors.
• Proficiency in HubSpot (required); familiarity with lead scoring models, CRM workflows, and database management.
• Strong background in designing and managing paid media and lead generation campaigns.
• Analytical, data-driven mindset with the ability to translate insights into action.
• Experience with tools like Sales Navigator, Apollo, Meet Alfred, or similar
• Experience collaborating cross-functionally with Sales, Customer Success, Product Marketing, and external partners.
• Ability to manage multiple projects independently in a fast-paced, high-growth environment.
• Excellent verbal and written communication skills in English (Spanish is a plus).
• Highly desired: experience working with ABM tools or techniques.

What You Will Do 

Marketing Automation & CRM (HubSpot)

• Own and optimize HubSpot, ensuring seamless data flow between marketing and sales systems.
• Build and refine lead scoring models to prioritize high-intent prospects and improve handoff quality.
• Manage email marketing automation workflows, including nurture sequences, re-engagement campaigns, and onboarding series.Maintain clean, structured, and compliant data management to enable accurate reporting and decision-making.

Sales Process & Conversion Optimization

• Analyze conversion rates at every stage of the sales funnel to identify bottlenecks and opportunities.
• Partner with Sales teams to improve the lead handoff process, ensuring the highest quality leads are prioritized.
• Develop and execute ABM (Account-Based Marketing) campaigns, creating personalized, multi-channel engagement strategies for high-value enterprise accounts.
• Customer Lifecycle Management (CLM) & Retention Campaigns
• Design and implement multi-touch campaigns that guide prospects through the funnel to conversion.
• Create upsell and cross-sell strategies to increase revenue from existing enterprise customers.
• Collaborate with Customer Success teams to improve engagement, retention, and reduce churn.

Paid Media & Demand Generation

• Plan and manage paid acquisition campaigns (LinkedIn Ads, Google Ads, and other industry-specific channels) focused on driving high-quality leads.
• Collaborate with internal teams or external agencies to optimize media spend and maximize ROI.
• Continuously run A/B tests to enhance ad performance, targeting, and messaging effectiveness.

Continuos Optimization

• Lead on-page SEO strategy (keywords, meta descriptions, technical audits) to improve Bitso Business’s organic visibility.
• Monitor website performance metrics (traffic, bounce rate, engagement, conversions) and propose optimizations.
• Develop A/B tests and user journey experiments to improve landing page conversion rates.
• Work with design and content teams to continuously refine website UX for lead generation goals.

Reporting & Analytics

• Track, analyze, and report on key growth metrics, including CAC (Customer Acquisition Cost), LTV (Lifetime Value), MQL-to-SQL conversion rates, and pipeline velocity.
• Build and maintain dashboards to provide real-time insights into marketing and sales performance.
• Use data-driven insights to optimize messaging, targeting strategies, campaign performance, and sales enablement initiatives.