VP of Performance Marketing

What you bring

• Strong experience in a Director+ level within Performance Marketing, ideally in a tech start up or hyper-growth environment;
• Extensive experience in paid media management, or campaign management with a primary focus on ROI/revenue-based goals;
• Data-driven with strong quantitative and problem-solving skills that enable you to show your impact on the bottom line of the business;
• A digital advertising wizard: you are an expert in ROI management, campaign management & optimization and budget management;
• Experienced working both independently and with agencies on media campaigns;
• Experience with growing distribution and scale across a variety of channels (email, Facebook, Instagram, YouTube, Adwords);
• Skilled in content development supported by SEO optimization and PPC strategy;
• Excellent storyteller using data and the ability to direct outcomes based on data;
• Driven and creative: you work around barriers and find creative solutions to advertising obstacles and idiosyncrasies related to our industry and a highly competitive space;
• Aggressively setting your own goals: You're hungry for setting and achieving goals independently;
• Passion for remote work and a global outlook strongly preferred.

Key Responsibilities

• Develop and implement the rollout and testing of new marketing initiatives across various channels: at a very high level identify audiences, penetrate and optimize campaign targeting, A/B test, analyze customer segments for opportunities, test retention strategies to maximize LTV and develop, execute and test new acquisition strategies for growth;
• Generate and create data driven hypotheses to execute experiments across the marketing funnel designed to optimize conversion and other key performance metrics;
• Own and report on analytics across the funnel and all marketing initiatives and measure conversion rates across the whole funnel, from acquisition through retention;
• Develop and grow a high performing well balanced performance marketing global team;
• Be a team player within your team;
• Work cross-functionally and work closely with with Design, Content Marketing, Sales, Product, and other high level business areas;
• Delegate and grow your team's skills, to ensure scalability, skills-development and alignment to Remote's continuous evolving and growing nature;
• Work collaboratively with cross-functional teams to drive landing page/ad creative/product optimization to improve channel performance;
• Monitor competitors and provide strategic recommendations to ensure receiving a maximum market share;
• Oversee the affiliate marketing program;
• Partner with product and engineering teams to build a quantitatively improved experience for customers.

Practicals

• You'll report to: CMO
• Direct reports: 4 Direct Reports, Team of 13
• Team: Marketing - Performance Marketing
• Location: For this position we welcome everyone to apply, but we will prioritise applications from the following locations as we encourage our teams to diversify; AMER, EMEA
• Start date: As soon as possible