Marketing Operations Manager

Key Responsibilities 

• Manage Remote’s marketing technical setups which includes campaign building, workflow automation, data segmentation, form implementation, vendor ownership, integration etc.
• Management of marketing automation tools (HubSpot, Salesforce, Appcues, Livestorm, Qualified, LeanData etc.) to increase the value and awareness of Remote’s products and to drive increases in adoption/activation
• Management of leads sourced from different activities: events, content syndication, webinars, partnership etc
• Maintain critical data list and clearly understand how to best leverage prospect, customer, and employee data through customer’s lifecycle marketing
  • Cleansing, enriching, and uploading prospect lists from various marketing initiatives (ie. events, webinars, third-party acquisition, etc.)
  • Drive and maintain process documentation and trainings across the growth department
• Build strong relationship with wider Remote’s department and leverage revenue operations tools (LeanData, Outreach, Zoominfo, Crunchbase, Clay etc.) to support cross-functional automations, lead routing and engagement
  • Troubleshoot and solve complex technical issues between Salesforce and HubSpot
  • Review and optimize lead flow/assignment processes to reduce complexity
  • Ensures that the Marketing tools are configured in a way to deliver/support our Marketing channel activities and co-exist with cross-functional tools (non conflict and non-duplicative)
  • Manage data mapping between the Remote platform and Hubspot/Salesforce
• Comprehensively understand business objectives and cross-functional team goals and translate these into optimized processes for campaign planning, data segmentation, and performance measurement
• Document and maintain tech stack architecture, technical workflows, and critical business management changes.

What you bring

• Must have experience in Salesforce, HubSpot, LeanData, Data enrichment tools
• Experience in Marketing automation or operations field
• Experience in Email Marketing, Outreach, Product notifications
• Experience in lead enrichment, funnel building and automated workflows
• Demonstrated strength in collaborating with cross-functional team, understanding technical concepts, event operations, guiding strategy, and delivering positive results for stakeholders.

Practicals

• You'll report to: Manager, CRM & Lifecycle Marketing
• Team: Performance Marketing - CRM & Lifecycle Marketing
• Location: For this position we welcome everyone to apply, but we will prioritise applications from the following locations as we encourage our teams to diversify;
• Start date: As soon as possible