Content Marketing Lead

Your day-to-day:

• Set the standard. The right person won't just meet our current standards for quality; they'll raise us to new heights and help shape our overall retail narrative. It's an exciting time to help grow Shopify's retail business, and we need people who have a deep understanding of the commerce space and are motivated to define and continually evolve what "great content" means for our team.
• Develop first-rate content. The essential skill of any content marketer is to disambiguate. Alongside your ability to distill complex topics and explain them clearly, you’re eager and able to interview subject matter experts and analysts to extract as much information as you need to ensure your content is accurate and thorough. 
• Work closely with product and sales. This role requires you to have a deep understanding of Shopify’s product and roadmap, our mid- and upmarket buyers, and their challenges and needs. You’ll work closely with product marketing and sales in order to create the right content at every stage of the buyer journey. 
• Manage projects end-to-end. Success in this cross-functional role demands strong project management skills—you'll need to coordinate multiple stakeholders, manage competing priorities, and drive projects from ideation to completion while maintaining clear communication throughout.
• Troubleshoot and problem-solve. Content for a C-suite audience is high- stakes. Because of this, deliverables will go through several reviews and iterations before it’s ready for public consumption. The right person can get buy-in and alignment from senior leadership, establish (and enforce) a clear review process, and manage stakeholder expectations to move the project along in a timely manner. 
• Drive real, measurable business results. You’re comfortable working on a marketing team that’s inspired by insight but guided by data. You use research and audience insight to develop content plans, and you’ll be right at home proving you are adding high-quality leads to our pipeline.  

Requirements for the role:

• You have a demonstrated track record as a content marketer with 8+ years of experience 
• You have first-class writing and editing talent, and a knack for distilling complex subjects and explaining them clearly  
• You have extensive B2B marketing experience working in the SaaS space and writing for a sophisticated audience (ideally, in the C-suite) 
• You understand how B2B marketing funnels work, and have developed content for multi-channel campaigns 
• You're versatile across all content formats, including blog posts, newsletters, long-form content, webinars, and more
• You’re able to interact well with subject matter experts, especially engineers and developers, and have strong interviewing skills 
• You love digging into the data—whether it’s research for a report or data about how your content is performing, you’re not shy around numbers 
• You work in the service of your readers; this is an idea you take very seriously. That means you can easily see yourself becoming obsessed with figuring out where enterprise commerce is headed on behalf of our audience