CRM Product Manager

Responsibilities

• Own the CRM Product roadmap, bringing their knowledge and expertise to bear to deliver success at scale 
• Define product requirements for the CRM Platform iteratively, bringing value to market as quickly as possible
• Run multi-channel campaigns that make use of this CRM Platform to drive engagement
• Measure campaigns and use data-driven insights to iterate on the campaign and to improve the CRM Product
• Ensures that data is pivotal to development, from ideation to A/N experimentation.
• Collaborate across various functions (Product Management, Engineering, Product Design) 
• Provide fact-based data analysis to ensure new features meet customer demands; provide superior quality at scale and distinguish Sporty from existing and future competitive offerings.
• Perform feature prioritisation for the development teams and keep programs running on time within an agile development environment.

Requirements

• 1+ year experience in CRM, running campaigns, measuring, and iterating.
• 2+ years mobile/digital Product Management, ideally with exposure to the Gambling & iGaming space.
• Experience delivering successful digital product(s) at scale, while owning vision, strategy, data and execution of that product line.
• Demonstrated ability to generate measurably successful ideas
• Bias towards action
• Must be adept at using data to optimise user experiences