SEO Specialist

Our client is a leading provider of personal safety solutions, offering innovative GPS tracking devices and services tailored for individuals, families, and businesses. They focus on delivering reliable, cost-effective solutions that help protect what matters most, including loved ones, vehicles, assets, and homes. With a commitment to improving safety and independence, the company leverages cutting-edge technology to create products that meet diverse customer needs.

Availability:

• Full-time role
• 40 hours per week

Work Schedule:

• Monday to Friday, 9:00 AM to 5:00 PM PST
• Flexibility for potential schedule adjustments based on project needs

Key Responsibilities:

• Develop and implement comprehensive SEO strategies to improve organic search rankings and drive traffic
• Manage and optimize Google Ads and Google Shopping campaigns to ensure maximum ROI
• Conduct keyword research, content optimization, and backlinking to enhance SEO performance
• Perform technical SEO audits and implement recommendations for improvement
• Track performance metrics using tools such as GA4, Search Console, and reporting dashboards
• Implement conversion tracking, event tracking, and pixel integrations using Google Tag Manager (GTM)
• Stay up-to-date with industry trends, algorithm updates, and SEO best practices

Requirements:

• 3+ years of hands-on SEO experience with proven results in technical SEO, backlinking, content optimization, and keyword research
• Experience managing and optimizing Google Ads accounts (Google Ads certification preferred)
• Proficiency in CMS platforms, especially WordPress, WooCommerce, and Shopify
• Strong analytical skills with the ability to track and report performance metrics
• Familiarity with GTM, GA4, and conversion/event tracking
• Experience working with U.S.-based e-commerce businesses

Language Requirement:

• English proficiency: C1 level

Preferred Skills:

• Expertise in tools such as MOZ, Ahrefs, SEMrush, and Microsoft Suite
• Technical aptitude with a strong understanding of code implementation