Senior Product Marketing Manager

What you'll do

• Own product positioning and value propositions that differentiate Superside solutions in the marketplaceCollaborate with the customer, ABM, lifecycle, and performance teams to optimize messaging and drive pipeline growth among prospects and existing customers
• Develop meaningful customer insights and personas for all audiences, understanding buyer needs, pain points and differentiated value
• Build and execute highly differentiated go-to-market strategies that solidify Superside’s leadership in AI-powered creative solutions
• Partner with product management to develop compelling messaging frameworks for new and existing products
• Provide input into the product roadmap and pricing based on market research, customer feedback, and competitive insights
• Analyze market trends and customer behavior to identify opportunities for growth and customer demand for Superside’s solutions
• Deliver competitive intelligence and create differentiation materials for internal and external stakeholders
• Craft engaging, audience-specific content, including case studies, solution briefs, presentations, and sales enablement materials
• Equip customer-facing teams with world-class enablement resources in partnership with the sales enablement team

What you'll need to succeed

• 5+ years of experience in product marketing and related marketing functions in the software industry, with proven success in a multi-product, high-growth SaaS company in the United States
• An existing understanding of the enterprise tech market and key creative/marketing roles within customer and prospect organizations
• Experience supporting an integrated go-to-market that includes sales, channel and services partners, strategic alliances, creative & marketing eco-systems
• Proven ability to build credibility with product teams, sales teams, and customers, delivering measurable results
• Exceptional communication skills with the ability to simplify complex technology concepts for diverse audiences
• Self-starter with an entrepreneurial mindset, comfortable managing complex projects across multiple teams
• Strong organizational and project management skills, with the ability to balance multiple priorities in a fast-paced environment