SEO Specialist

The role

This role transcends traditional SEO. We are forward-thinkers and are fully leaning into the future of SEO and content post-Google’s March 2024 algo update. Ideally, your modern approach to SEO will combine technical expertise with a passion for content and brand development.

As Toggl’s SEO Specialist, you will report to our Senior Content Manager and work with the rest of the marketing team to align our SEO strategies with broader marketing initiatives, ensuring our voice resonates within the B2B SaaS industry.

You will collaborate on monthly and quarterly strategies, conduct thorough keyword research, and monitor site performance to enhance our organic performance. Other day-to-day responsibilities include in-depth keyword analysis, creating SEO briefs for our writers, optimizing content for search intent, and developing internal link strategies.

We are looking for someone who can proactively identify and implement new SEO strategies and opportunities to enhance Toggl’s authority, rankings, and, ultimately, revenue.

Day-to-day responsibilities that are part of achieving those goals include:

• Align on monthly and quarterly SEO priorities with the Senior Content Manager and broader marketing team.
• Conduct comprehensive keyword research and develop informative SEO briefs for content writers.
• Monitor and optimize decaying articles and identify opportunities for improvement.
• Develop and implement internal linkbuilding strategies to enhance key pages.
• Track and analyze top transactional keywords and suggest strategies for ranking improvements.
• Earn high-quality backlinks through outreach and strategic partnerships.
• Monitor site health using Google Search Console and other tools to address technical SEO issues.
• Set and track measurable SEO goals using Google Analytics and other reporting methods.
• Collaborate effectively with the marketing team to align and achieve shared goals.

Does this sound like you?

We're looking for someone who’s not only technically adept but also driven by the goal of creating value-rich content that resonates with users. It’s important to us that you are able to take full ownership of your tasks and work with others to achieve your goals.