SEO Specialist

Responsibilities

• You will conduct comprehensive keyword research to identify opportunities for content optimization and new content creation.
• We expect you to analyze our website traffic and user engagement metrics with tools like Google Analytics, providing insights to improve SEO performance.
• You shall collaborate with the content team to ensure that all web pages are optimized for search engines while maintaining high-quality and relevant information for users.
• You will execute on-page and off-page SEO strategies including updating meta tags, link building, and improving page load speed.
• We expect you to monitor and report on competitor activities and industry trends to inform strategic decisions that enhance our competitive edge.
• You shall perform technical SEO audits to identify issues affecting site visibility and work closely with developers to resolve them effectively.
• You will develop and implement local SEO strategies to improve our presence in relevant geographic areas.
• We expect you to stay current with evolving SEO best practices and algorithm changes to maintain compliance and maximize search engine rankings.

Requirements

• You must have a thorough understanding of keyword research tools and techniques to identify valuable search terms for content optimization.
• We expect you to demonstrate proficiency in on-page SEO strategies, including HTML tag use, URL structuring, and content alignment with target keywords.
• Your role involves analyzing website performance metrics using analytics platforms like Google Analytics to inform data-driven SEO decisions.
• You should possess the ability to conduct comprehensive backlink analysis and develop link-building strategies that enhance domain authority.
• We need you to be adept at technical SEO, ensuring site architecture is crawl-friendly and implementing best practices for mobile-first indexing.
• You are required to collaborate effectively with content creators to optimize existing and future content for improved search engine visibility.
• We seek someone who can track and report on key SEO metrics to stakeholders, translating technical information into actionable insights.
• Your experience should include performing competitive analysis to benchmark against industry standards and identify opportunities for growth.

Skills

• Keyword Research
• On-Page Optimization
• Technical SEO
• Link Building
• SEO Analytics
• Content Strategy
• Competitor Analysis
• HTML/CSS Proficiency
• Google Search Console
• SEO Tools Expertise