Head of Inbound

Role Description

We are seeking a dynamic and experienced head of Inbound Marketing to join our growth team. The ideal candidate will have a proven track record in developing and executing inbound marketing strategies in the B2B professional services sector, specifically targeting the US market.

Main Responsibilities

• Develop and implement effective inbound marketing strategies to drive sales qualified leads.
• Build and optimize our digital inbound "machine," including all paid media (search, social, display) and organic media (social, SEO).
• Create engaging and SEO-optimized content for our blog, website, and social media platforms.
• Test various types of lead magnets to attract potential enterprise customers.
• Conduct A/B testing on various inbound marketing tactics to optimize campaign effectiveness.
• Ideate, build, run and optimize email marketing campaigns
• Innovate and experiment with new strategies and channels to attract potential enterprise buyer personas.
• Collaborate with sales, outbound and marketing teams to align strategies and maximize lead generation.
• Use analytics tools to monitor and report on campaign performance, refining and iterating to optimize results.
• Stay current with the latest marketing trends and potential new channels and strategies to keep us ahead, including updates to SEO best practices, attribution, and social media marketing.

Requirements

• 2y + Proven success as an Inbound Marketing Manager or similar role in the B2B professional services sector.
• Proficiency in marketing automation technology and specific marketing analytics tools.
• Strong understanding of SEO, keyword research, information architecture, usability testing, and lead magnet creation.
• Passion for results, measurement and optimization to continuously drive ROI
• Ability to manage multiple competing projects at various levels of scale
• Excellent English written and verbal communication skills (English is the company’s primary language).
• A go-getter attitude with a startup mentality and a strong data-driven approach.

Desired Qualifications

• Passion for results, measurement and optimization to continuously drive ROI
• Ability to manage multiple competing projects at various levels of scale
• Excellent English written and verbal communication skills (English is the company’s primary language).
• A go-getter attitude with a startup mentality and a strong data-driven approach.