Product Marketing Manager

 Your role will involve developing and executing marketing and communication strategies that resonate with our community, ensuring that our messaging is clear, compelling, and aligned with the needs of both existing and future users. Success in this role requires strong collaboration across remote teams, including Product Management, Engineering, Business Development, Research, and Communications. 

Duties

• Collaborate with Executives and Key Stakeholders: Develop product positioning and messaging that reflects the unique values and vision of Lace Wallet within the Cardano ecosystem.
• Go-to-Market Strategy: Partner with Technical Product Managers, Marketing, and Business Analysts to craft the narrative for Lace Wallet, ensuring it resonates with our target audience.
• Brand Advocacy: Drive market engagement for Lace Wallet and related offerings, positioning it as the go-to wallet for the Cardano community and beyond.
• Build Marketing Assets: Create a portfolio of assets, including concept documentation, user stories, and case studies, that support the marketing and adoption of Lace Wallet.
• Product Feature Messaging: Develop and maintain consistent global messaging for Lace Wallet, ensuring it is adaptable for localization.
• Go-to-Market Execution: Lead tactical programs in collaboration with Product Management, Marketing, Communications, and Engineering to ensure successful product launches and ongoing promotions.
• Global Launch Planning: Coordinate and execute global launches for new features and releases of Lace Wallet, working closely with our in-house agency and regional marketing teams.
• Content Creation: Work with the Design team to develop marketing tools such as presentations, guides, videos, infographics, and more, tailored specifically to Lace Wallet.
• Competitive Landscape Analysis: Stay informed about the competitive landscape, regulatory environment, and use insights to guide marketing and product decisions.
• Event Participation: Support regional marketing managers in executing awareness and demand campaigns, including attending and representing Lace Wallet at events, conferences, and exhibitions.
• Business Development Support: Develop collateral that supports our subject matter experts, including presentations, case studies, and competitive analysis.

Education / Experience

• Bachelor’s Degree in marketing, engineering, computer science, or a related area; a business or economics degree may also be considered depending on experience
• Product Marketing Experience: Evidence of success (4+ years) in product marketing, particularly in international markets.
• Blockchain/Emerging Technology Experience: Background in marketing high-tech, emerging, or disruptive technology solutions in both B2B and B2C environments; startup experience is a plus.
• Growth Environment Experience: Experience working in a rapidly growing organization and scaling technology from early adopters to mainstream users.
• Process Orientation: Experience in establishing and improving collaborative work processes.
• Communication Skills: Exceptional written and verbal communication skills, with experience engaging with customers and stakeholders at all levels.
• International Travel: Willingness and ability to travel internationally.