Senior Product Marketing Manager

What you'll do

Who, Where and Why

• Research and define our enterprise buyer and user personas, their specific needs, pain points, and goals that we can help address within the Tech, Manufacturing and Automotive industries.
• Research, document, and operationalize particular customer use cases and problems that GitLab solves.
• Identify and define the key value drivers which differentiate GitLab in the market.
• Partner with sales, product management, customer success, and engineering teams to refine and evolve our product roadmap.
• Tell the full story around Tech, Manufacturing and / or Automotive customer industry pain points and use cases and how GitLab offers the solution.

What

• Develop product marketing collateral such as website pages, blogs, white papers, webinars, videos, decks, and data sheets supporting the buyer’s journey communicating the value of GitLab.
• Develop content that is valuable to both sales and partners as expanding partner relationships.
• Participate and contribute to field and industry events as a GitLab evangelist and thought leader.
• Develop and deliver product, market, and industry-specific enablement to the GitLab sales team and partners.
• Create campaign messaging and content as required to support ongoing marketing initiatives.

What you'll bring 

• At least 6 years enterprise software marketing experience, including 4 within product marketing.
• Familiarity with the constraints of functional safety software development (e.g. ISO 26262 for Automotive)
• Strong automotive or manufacturing and high tech industry background- either marketing to the industry, working within the industry or both.
• Understanding of Agile and DevOps methodologies across the entire Software Development Lifecycle, especially in large enterprise environments.
• Excellent writing skills- developing internal external content positioning the product/features as the solution for industry use cases is key.
• Support product launch plans as a Tech, Manufacturing and / or Automotive industry expert to establishing GitLab’s position as a market leader, to drive demand and sales pipeline
• Experience in at least one of the following domains/areas (portfolio management, requirements management, agile project management, source code management, continuous integration, quality management, application security, continuous delivery, containers, kubernetes, release management, or application performance monitoring)
• Outstanding English communication skills to explain and translate complex technical concepts into simple and intuitive communications.
• Able to coordinate across many teams and iterate and deliver in a fast-moving startup environment.
• Proven experience being self-directed and working with minimal supervision.
• Data-driven, use data to measure results and inform decision making and strategy development.
• Experience with Software-as-a-Service offerings and open core software is required. 
• Experience creating sales collateral from scratch based on sales conversations, sales calls, product interviews, user interviews, market research, and your own experience.
• You share our values and work according to those values.
• Ability to travel if needed and comply with the company’s travel policy.
• If employed by GitLab Federal, LLC, team members need to also comply with the applicable vaccination policies.