Product Manager/Sr. Product Owner

 We are looking for a forward-thinking Product Manager to lead the development and optimization of visitor sites, web solutions, and marketing technologies. This role is ideal for someone who is passionate about creating exceptional digital experiences and focuses on user acquisition.

Your Responsibilities  

• Define and drive the product vision and strategy for visitor sites, web solutions, and integrated marketing technologies.
• Develop and maintain a comprehensive product roadmap, aligned with business goals and user needs.
• Prioritize product features, enhancements, and technical improvements based on stakeholder input, market research, and user feedback.
• Oversee the end-to-end management of visitor sites and web solutions, ensuring they are scalable, high-performing, and aligned with modern web standards.
• Evaluate and implement content management systems (CMS) and other technologies that enhance the user experience and streamline operational efficiency.
• Collaborate closely with marketing teams to enable personalization, data-driven campaigns, and improved conversion rates.
• Use data and analytics to inform product decisions, track product performance, and make evidence-based optimizations.

 What You Bring to the Table  

• Proficiency with user acquisition platforms (Google Ads, Facebook Ads).
• Experience with attribution tools like Branch and AppsFlyer for tracking and analyzing marketing campaigns.
• Ability to integrate tracking pixels such as Facebook Pixel into web solutions for advanced analytics and retargeting.
• Understanding of user behavior analytics tools to make data-driven decisions.
• Familiarity with A/B testing and optimization methodologies to improve conversion rates.