Growth Marketing Lead

Your typical day: 

Generalist: 

• Be a growth marketing channel expert to help accelerate growth in the LATAM market; be able to manage a broad spectrum of Growth Marketing tactics to acquire new users and retain existing users.
• Represent strategic growth initiatives in leadership business reviews; providing insights into channel trends, impact of key initiatives, and cascade insights to team. 
• Have general knowledge of campaign optimization strategies to drive efficiency (Paid Channels), acquisition and retention tactics (Engagement), and organic levers, and familiarity w/ marketing automation tools.
• Collaborate with cross-functional (remote) teams including brand marketing, creative, engineering and analytics to inform growth marketing strategies for LATAM. This includes identifying key growth opportunities through both quantitative and qualitative analyses for LATAM, and evangelizing these opportunities to cross-functional teams. 
• Be highly analytical and technical; be an expert in tracking, audience creation, measurement, attribution, optimization, and automation across the Airbnb platforms. 

Engagement Marketing:

• Work closely with regional cross-functional partners to action on demand/ supply insights and seasonal moments to capitalize on, as well as integrating policy-led initiatives into campaigns where appropriate.
• Analyze LATAM customer data to identify key trends and behaviors and develop targeted messaging and campaigns to drive desired outcomes across the guest lifecycle. 
• Own project management and cross-functional campaign development workflow with dedicated Product, Engineering, Analytics, Data Science, Marketing Technology and Creative teams.
• Translate business goals into accurate delivery requirements, including but not limited to: specifying required data, segmentation & targeting logic, and dynamic content requirements.
• Conduct regular, extensive experimentation to facilitate rapid learning & application of any insights.
• Own comprehensive daily, weekly, monthly reporting of all relevant Engagement Marketing KPIs & influence the build of the right dashboards to track and socialize performance.

Your expertise:  

• 10+ years of relevant work experience in Growth Marketing and CRM/Lifecycle/Engagement marketing. 
• Strong understanding of the LATAM market and consumer behavior.
• Must exhibit superb verbal and written communication skills with a high degree of comfort interpreting results and communicating insights effectively to stakeholders and senior leadership
• Results-driven marketer with proven quantitative and analytical skills; should be extremely comfortable with Excel (functions, pivots, etc.) and reporting tools like Tableau. SQL skills are a plus.
• Track record of creating successful engagement marketing campaigns and measuring the impact to iterate and constantly improve.
• Thrives in a fast-paced environment with frequent changes, and a desire to constantly reassess and optimize.
• Creative, methodical problem-solving skills with focus on efficient execution while balancing big-picture thinking.
• Proactive & independent, always looking for ways to take initiative and improve existing programs/processes.
• Extremely organized, detail-oriented with sharp technical and product skills to a degree of perfection for flawless execution.