Product Marketing Manager - Lace

Duties

• Collaborate with Executives and Key Stakeholders: Develop product positioning and messaging that reflects the unique values and vision of Lace Wallet within the Cardano ecosystem.
• Go-to-Market Strategy: Partner with Technical Product Managers, Marketing, and Business Analysts to craft the narrative for Lace Wallet, ensuring it resonates with our target audience.
• Brand Advocacy: Drive market engagement for Lace Wallet and related offerings, positioning it as the go-to wallet for the Cardano community and beyond.
• Build Marketing Assets: Create a portfolio of assets, including concept documentation, user stories, and case studies, that support the marketing and adoption of Lace Wallet.
• Product Feature Messaging: Develop and maintain consistent global messaging for Lace Wallet, ensuring it is adaptable for localization.
• Go-to-Market Execution: Lead tactical programs in collaboration with Product Management, Marketing, Communications, and Engineering to ensure successful product launches and ongoing promotions.
• Global Launch Planning: Coordinate and execute global launches for new features and releases of Lace Wallet, working closely with our in-house agency and regional marketing teams.
• Content Creation: Work with the Design team to develop marketing tools such as presentations, guides, videos, infographics, and more, tailored specifically to Lace Wallet.
• Competitive Landscape Analysis: Stay informed about the competitive landscape, regulatory environment, and use insights to guide marketing and product decisions.
• Event Participation: Support regional marketing managers in executing awareness and demand campaigns, including attending and representing Lace Wallet at events, conferences, and exhibitions.
• Business Development Support: Develop collateral that supports our subject matter experts, including presentations, case studies, and competitive analysis.

Key Competencies 

• Relationship Building: Ability to build strong relationships internally across remote teams.
• Writing & Communication: Excellent writing skills with the ability to distill complex information into concise and accessible messaging.
• Idea Articulation: Clear and eloquent in presenting ideas, capable of engaging diverse audiences.
• Positive Attitude: Energetic, initiative-driven, with a strong work ethic.
• Interpersonal & Project Management Skills: Strong ability to manage projects and collaborate with cross-functional teams.
• Technical Translation: Skilled in translating highly technical information into customer-friendly benefits.
• Content & Campaign Management: Adept at managing content creation and executing marketing campaigns.

Education / Experience

• Bachelor’s Degree in marketing, engineering, computer science, or a related area; a business or economics degree may also be considered depending on experience
• Product Marketing Experience: Evidence of success (4+ years) in product marketing, particularly in international markets.
• Blockchain/Emerging Technology Experience: Background in marketing high-tech, emerging, or disruptive technology solutions in both B2B and B2C environments; startup experience is a plus.