Marketing Operations Specialist

The job in a nutshell

As a Marketing Operations Specialist, you are a key member of our Go-to-Market (GTM) team, playing a crucial role in defining and executing the operational backbone that drives our go-to-market success. You will not only manage workflows and oversee the marketing tech stack but also co-own the strategy that ensures our pipeline is optimized for efficiency and scalability. This includes making critical decisions on how we measure and distribute leads, select tools, and integrate systems to support our growth goals.

You’ll work within the Marketing and GTM team, alongside subject matter experts in Revenue Operations and GTM Analytics, as well as cross-functionally with various teams, including Sales and Customer Success, to ensure our data handling and lead routing processes are aligned.

You’ll spend time on the following

• Co-owning the strategy for setting up and optimizing HubSpot workflows to ensure an efficient and scalable pipeline
• Building and managing distribution and email lists, and executing email marketing campaigns, ensuring they align with our broader marketing strategy
• Standardizing and streamlining the planning, execution, and measurement of marketing campaigns, including managing timelines and ensuring delivery within budget
• Overseeing and optimizing the marketing tech stack, making strategic decisions about tool selection and ensuring best practices are followed
• Integrating marketing systems to enable seamless data flow, advanced capabilities like personalization, and comprehensive attribution across the marketing funnel
• Working cross-functionally with Marketing, Sales, and Customer Success teams to ensure an aligned approach to data handling, lead routing, and overall operational efficiency
• Continuously assessing and refining marketing tools, processes, and systems to improve efficiency and effectiveness, with a focus on innovation and scalability
• Ensuring compliance with relevant regulations, including data privacy laws and advertising standards.
• Identifying and mitigating risks related to marketing activities, such as data breaches or regulatory non-compliance

Here's what we are looking for

• You are inspired by our mission to place 1 billion people in dream jobs
• You are fully aligned with our behaviors
• You have outstanding organizational skills and excellent English written and communication skills
• You have great time and project management skills, including prioritizing and scheduling
• You are proficient in setting up and managing workflows, particularly in HubSpot
• You have excellent communication skills to effectively collaborate with internal and external stakeholders remotely and asynchronously
• You are tech-savvy and eager to continuously learn about new developments, especially around marketing operations tools and techniques
• You have a strategic mindset to contribute to the development and implementation of marketing operations strategies
• You are comfortable with data-driven decision-making and utilizing analytics for continuous improvement
• You are comfortable with the ambiguity and pace of iteration of an early-stage startup

Bonus points if…

• You have experience in system integration and data flow management across multiple marketing platforms
• You have a deep understanding of regulatory compliance, particularly in data privacy
• You have strong analytical skills and experience in running and analyzing marketing campaigns