Account Manager

RESPONSIBILITIES

• Planning, reviewing, and monitoring digital marketing campaigns (Paid Advertising, Email Marketing, and more) to increase revenue, brand awareness, or lead generation on behalf of clients

• Coordinating work between the Design, Copywriting, SEO, and Ads teams to implement successful marketing campaigns

• Working closely with Sales and Account Directors, setting the right expectations for clients

• Communicating on time with clients providing them with feedback and results

• Understanding client’s business goals, anticipating their needs, and turning data into compelling stories and actionable insights to help them succeed

• Track, analyze, and report key performance indicators and business trends internally and to clients

• Oversee scheduled tasks related to ongoing campaigns, create and present reports, meet deadlines and milestones for clients

• Identify opportunities with existing clients to generate sales including upselling and cross-selling

• Monitoring the client’s budget for services and PPC campaigns, explaining costs and strategy behind the decisions made

• Other duties as assigned

QUALIFICATIONS

• Minimum 3 years of experience in digital marketing and account management is required

• A degree or diploma that contributes to the organization or role is considered an asset

• Experience in client and project management, with marketing agencies or multiple projects simultaneously

• Solid digital marketing and email marketing knowledge. Required experience with Google Ads, Meta Business Manager, Google Analytics, and other PPC platforms

• Self-motivated with the ability to establish and maintain solid relationships through a client-first mentality 

• As part of a diverse team, ability to work both independently and collaboratively

• Must be technical, analytical, results-driven and have the ability to multi-task in a fast-paced environment

• Organized, administratively strong, and have solid writing, phone, and general communication skills

• Fluent in English (spoken and written). Knowledge of a second language is considered an asset

• Willing to participate in ongoing education and training for the role

Bonus skills:

• Knowledge of basic CSS, HTML, and JS

• Google Tag Manager

• Experience with other marketing automation platforms

• Knowledge of CRM platforms

• Experience with landing page platforms

• Experience with email marketing platforms