Growth Marketing Manager

🫵 Why we’re looking for you

 
As a Growth Marketing Manager at Owner.com, you will have the unique opportunity to shape the future of a rapidly growing SaaS company dedicated to empowering small businesses. This role is perfect for someone passionate about leveraging data-driven strategies to drive significant growth and optimize customer acquisition. You’ll work closely with a dynamic team. The impact of your work will be immediately visible as you help us scale and innovate in an exciting, fast-paced environment.This role differs from many Growth Manager positions due to its unique blend of strategic and executional responsibilities. We are seeking someone who enjoys and excels at solving complex problems and can handle a variety of tasks within the growth marketing domain.
This role is 100% remote and can be based anywhere in the US or Canada.

 The impact you will have

• Formulate and implement cutting-edge growth marketing strategies that drive down customer acquisition costs while uncovering and targeting new customer segments to maximize market reach and profitability.
• Produce comprehensive and actionable performance reports on marketing campaigns, delivering critical insights and strategic recommendations to optimize results and drive informed decision-making.
• Identify, test, and scale and optimize emerging growth channels such as influencer marketing, connected TV (CTV), and TikTok, and Google to leverage new opportunities and enhance overall marketing effectiveness. Continuously optimize ad copy, landing pages, and bidding strategies to enhance campaign effectiveness and achieve set performance targets.
• Manage and nurture key relationships with agency partners and vendors, overseeing day-to-day operations, negotiating contracts, and ensuring seamless collaboration to achieve strategic objectives.
• Campaign Management: Develop, execute, and manage Google SEM campaigns, including search and display advertising, to achieve company goals.
• Keyword Strategy: Conduct thorough keyword research and analysis to identify high-value keywords. Develop and implement effective bidding strategies to improve ad performance and reduce costs.

Who you’ll work with

• Head of Growth
• Business Operations / Data team
• Revenue Operations
• Sales leadership

Minimum requirements

• Minimum of 5 + years of demonstrated experience in scaling paid marketing channels across various platforms, with a proven track record of driving substantial growth and optimizing campaign performance.
• Thrives in a dynamic, fast-paced startup environment, with the agility and enthusiasm to adapt quickly, tackle diverse challenges, and contribute effectively to a high-energy team.
• Expertise in key marketing tools and analytics, including advanced proficiency in paid media reporting, customer segmentation, A/B testing, and other critical metrics, to derive actionable insights and drive data-driven decision-making. Strong analytical skills with the ability to interpret data and derive actionable insights.
• Growth Tools and Optimization, experience with Google Analytics, Meta Ad Platform, and Pixel Management, as well as web development skills, including HTML, CSS, and JavaScript.
• Proven Experience managing Google SEM campaigns with a strong track record of optimizing budgets and keyword bids.
• A/B testing across multiple channels and conversion rate optimization will be considered a strong asset.