Senior Customer Marketing Manager

About the role: 

• Develop and manage customer advocacy programs, including referral initiatives, testimonials, events, webinars, films, and case studies, to increase customer engagement, loyalty, retention, and ultimately, accelerate revenue growth within our strategic accounts
• Own, nurture, manage, and share the customer advocacy pipeline
• Prioritize and collaborate on top customer accounts for integrated joint marketing journeys by aligning with Sales, Product Marketing, Customer Marketing, C-Suite Marketing, PR and more
• Synthesize insights to develop storytelling assets and a library of customer narratives that showcase customer success
• Monitor and analyze the effectiveness of the programs, leveraging metrics and KPIs to optimize performance and drive continuous improvement
• Establish deep relationships with Deel’s incredible enterprise customers, executives, and users
• Partner with the Global Content team to identify and close content gaps with regard to customer-centric content across the customer journey
• Support Sales teams by facilitating customer reference calls with existing advocates

Requirements:

• Proven track record of building advocacy programs, 3+ years in a Customer marketing role, have a knack for writing impactful communications, and are fanatical about customer experience
• The ideal candidate thrives on fostering relationships, leveraging data-driven insights, and contributing thought leadership to fuel merchant growth and engagement
• Strong analytical skills, with the ability to analyze data sets and extract actionable insights.
• Strong writing, interpersonal, and communication skills
• An avid listener and curious about the customer, customer-obsessed
• Good time-management skills and ability to multi-task
• Critical-thinker and problem-solver
• Strong hands-on attitude
• Fluent English and other language skills are a plus
• Collaborative team player with the ability to work cross-functionally and build relationships with stakeholders