Lifecycle Marketing Analyst

About the role

• Execute our daily communications including email marketing (via Marketo), in-product notifications, on-site banners, and webinars 
• Collaborate with Lifecycle team, Marketing Operations, Creative, Product Marketing and Sales teams to help drive our business goals across the customer journey for specific projects that you’ll oversee. 
• Develop and execute personalized and segmented campaigns that ladder back to Lifecycle Marketing priorities to drive acquisition, engagement, upsell, and retention. 
• Measure and track Lifecycle campaign success metrics  
• Use AB testing to continuously improve the effectiveness of our communications  
• Work with the Marketing Technology and Operations team to develop and maintain Marketing automation capabilities to improve our effectiveness  
• Work with the Creative and Product Marketing teams to create and deliver engaging content  
• Research the most effective Lifecycle Marketing strategies, tactics, and tools, and deploy them in our team 

Skills & experience

• 2-5 years of marketing experience, preferably in a B2B SaaS or technology business  
• Proficiency in Marketing automation platforms, CRM systems, and analytics tools.  Marketo experience strongly preferred.  
• Strong analytical capabilities and experience in AB testing 
• Comfort working in a highly cross-functional environment