B2B Lifecycle Growth Senior Specialist

About the role

• Collaborate with teams like sales, finance, and strategy to develop and own the global strategic lifecycle roadmap to onboard, engage and retain ClassPass partners. 
• Be the voice of our partners, providing insights on target audience and ensure our strategy is effective. 
• Understand existing sales, onboarding, and CX processes to effectively run marketing tests,  propose workaround solutions for initial testing as well as scalable solutions for ongoing initiatives. 
• Define and monitor partner KPIs, forecast key metrics and provide variance explanations vs forecast. 
• Oversee the planning and execution of lifecycle campaigns, monitoring and optimizing campaign performance to achieve target KPIs. Develop project briefs and drive execution to support these campaigns. 
• Implement A/B testing and other strategies to improve click-through rates, conversion rates, and overall campaign performance.  
• Provide support to sales processes and requests 
• Prioritize initiatives based on business impact and resource availability. 
• Regularly analyze and report on the performance of partner retention efforts, providing insights and recommendations to stakeholders.  
• Collaborate with Sales, Product, CRO and Creative teams to prioritize relevant initiatives.  
• Identify opportunities for expansion and improvement, applying best practices and considering emerging trends and technologies. 

Skills & experience

• Bachelor’s degree in Marketing or related field  
• 5+ years of experience in growth marketing 
• 2+ years of experience in B2B marketing, preferably in a sales led organization 
• Proven ability to project manage multiple marketing campaigns simultaneously with minimal oversight, covering the entire customer lifecycle 
• Results-oriented, with a track record of owning a marketing testing strategy, analyzing A/B test results and performing ad hoc analysis to gain additional insight 
• Strong knowledge of customer retention strategies and proven strategies to reduce churn 
• Exceptional communication and collaboration skills to work effectively across teams and external partners 
• Strong Excel skills: pivot tables, VLOOKUP, SUMIFS (SQL is a plus) 
• 1+ years of Salesforce CRM knowledge for running and creating reports 
• 1+ years of experience in Hubspot or email service provider