Salesforce Sales Cloud Developer

Responsibilities

• Design, develop, and implement marketing automation campaigns using Salesforce Marketo integration
• Create and maintain data extensions, audience segmentation, and personalized journey workflows
• Collaborate with cross-functional teams to gather requirements and ensure seamless integration of marketing automation with other applications
• Monitor and analyze campaign performance metrics, making data-driven recommendations for continuous improvement

Requirements

• Strong expertise in Salesforce Sales Cloud and Adobe Marketo, including building journeys, creating personalized emails, and managing automation flows
• Proficiency in utilizing Salesforce Sales Cloud tools and features to optimize marketing strategies
• Experience with data extensions, audience segmentation, and personalized journey workflows
• Understanding of CRM and Marketing principles, with a focus on customer segmentation and targeting

Nice to have

• Salesforce certifications related to Marketing Cloud or Sales Cloud
• Experience with other marketing automation platforms
• Knowledge of A/B testing methodologies and analytics tools
• Familiarity with data analytics and reporting tools
• Experience working in Agile/Scrum methodologies

Technologies

• Salesforce Marketing Cloud
• Salesforce Sales Cloud
• Adobe Marketo
• HTML, CSS, AMPscript
• Data extensions and audience segmentation tools
• CRM and marketing automation platforms