Growth Product Manage

As the Product Manager of the Activation team at Time Doctor, you will be a key player in driving growth initiatives within the product realm. Reporting to the Group Product Manager, you will collaborate closely with cross-functional teams to optimize account conversion from Trial to paid customer. This role requires a strategic thinker with a strong background in product management and a passion for driving growth through innovative product strategies that meet both users’ needs and business objectives.

Your Responsibilities:

Product-Led Strategy:

• Work closely with GTM teams (product, engineering, marketing, sales and customer success) to develop and implement product-led strategies aligned with overall business objectives.
• Identify opportunities within the product to enhance trial to paid customer activation.

Cross-Functional Collaboration:

• Foster a collaborative environment to ensure seamless execution of product-led sales strategies.
• Align with Marketing and Sales teams to synchronize lead progression from Marketing to Activation to Sales.

Roadmap management:

• Develop and maintain a clear and prioritized product and experimentation roadmap aligned with the overall product strategy.
• Communicate the roadmap to internal stakeholders and ensure alignment with business goals.

Metrics and KPIs:

• Define and monitor key performance indicators (KPIs) for product-led initiatives in the activation space such as PQLs or trial-to-paid conversion rate.
• Accountable for KPIs and performance targets. Work towards those through product improvements, continuous monitoring and optimization of metrics.

Skills & Experience:

• 5+ years of experience in product management, with a focus on driving B2B conversion initiatives.
• Proven track record of successfully implementing product strategies that contribute to activation and conversion.
• Strong analytical skills, communication and collaboration skills.

Milestones:

• Define KPIs and targets for the Activation team.
• Deliver continuous activation improvements/tests towards defined KPIs and targets.
• Be accountable for those KPIs and performance targets.