Performance Marketing Lead

Responsibilities:

• Develop and implement the performance marketing strategy and roadmap, aligning with overall business goals and targets, with a specific focus on African markets.
• Lead end-to-end campaign management across various digital marketing channels, including but not limited to SEM, paid social, display advertising, affiliate marketing, and programmatic advertising.
• Optimise customer acquisition campaigns to maximise ROI, continuously improving key performance metrics such as CPA, CPL, CTR, conversion rates, and lifetime value.
• Analyse campaign data and generate actionable insights to improve performance and drive growth, leveraging tools like Google Analytics, marketing automation platforms, and other relevant reporting tools.
• Collaborate with cross-functional teams, including product, analytics, content, and creative, to develop and execute integrated marketing campaigns that deliver impactful results.
• Stay updated with industry trends, competitor activities, and regulatory changes affecting the African sports betting landscape, ensuring compliance with relevant laws and regulations.
• Monitor and manage marketing budgets effectively, ensuring optimal allocation of resources to achieve desired outcomes.8. Implement A/B testing and other conversion rate optimisation strategies to enhance user experience and drive customer engagement and loyalty.
• Build and maintain strong relationships with key advertising partners, agencies, and vendors to drive innovation and identify new growth opportunities.
• Provide leadership, mentorship, and guidance to the performance marketing team, fostering a collaborative and results-oriented culture.

Qualifications:

• Bachelor's degree in marketing, business, or a related field. Advanced degree is a plus.
• Proven experience (5+ years) in performance marketing, preferably within the online sports betting industry, with a strong understanding of the African markets.
• Demonstrated success in driving customer acquisition, conversion, and retention through performance marketing channels, delivering tangible business outcomes
• In-depth knowledge of performance marketing platforms and tools, such as Google Ads, Facebook Ads Manager, programmatic platforms, and marketing automation software.
• Strong analytical skills, with the ability to interpret data, generate insights, and make data-driven decisions to optimise campaign performance.
• Solid understanding of digital marketing best practices, including SEO, SEM, social media, email marketing, and affiliate marketing.
• Excellent project management skills, with the ability to manage multiple campaigns simultaneously, meet deadlines, and deliver results in a fast-paced, dynamic environment.
• Strong leadership and team management skills, with a track record of effectively leading and developing high-performing teams.
• Exceptional communication and interpersonal skills, with the ability to collaborate cross-functionally and build relationships with internal stakeholders and external partners.
• Passion for sports and a deep understanding of the African sports betting landscape, including customer preferences, trends, and regulatory considerations.