Digital Marketing

Key Responsibilities:

• Planning and executing all of the digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns
• Designing, building, and maintaining our social media presence
• Measuring and reporting performance of all digital marketing campaigns, and assessing against goals (ROI and KPIs)
• Identifying trends and insights and optimizing spend and performance based on the insights
• Brainstorming new and creative growth strategies
• Planning, executing, and measuring experiments and conversion tests
• Collaborating with internal teams to create landing pages and optimizing the user experience
• Utilizing the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
• Working on instrument conversion points and optimizing user funnels
• Collaborating with agencies and other vendor partners
• Evaluating emerging technologies and providing thought leadership and perspective for adoption where appropriate

Skills Required:

• SEM
• Digital Marketing
• SEO
• Google Adwords
• Email Marketing