Product Marketing Manager

What you'll be doing

• Market Analysis & Strategy Development: Conduct comprehensive market research to understand our target audience's needs, and craft strategic marketing plans to increase adoption and engagement.
• Content Creation & Messaging: Develop compelling content and messaging that clearly communicates the value proposition of OpenZeppelin Contracts libraries and Defender to a technical audience, including developers and security professionals.
• Go-to-Market Execution: Work with the product team to plan and execute go-to-market strategies for new features and updates, working closely with product, sales, marketing, and engineering teams to ensure successful launches.
• Community Engagement & Growth: Engage with the developer and blockchain communities through social media, forums, and events to build brand awareness, foster relationships, and gather feedback for product improvement.
• Performance Measurement: Track and analyze marketing campaign performance and product usage data to inform future marketing strategies and product development decisions.
• Cross-functional Collaboration: Serve as the marketing lead in cross-functional teams, ensuring alignment between product development and marketing efforts to meet business objectives.

You have

• Relevant Experience: 3-5 years of experience in product marketing in the technology or blockchain industry, with a proven track record of successful marketing campaign execution and product growth.
• Technical Proficiency: A strong understanding of Web3 technology, smart contracts, and development tools. Familiarity with OpenZeppelin Contracts and Defender is a plus.
• Strategic Thinker and Data-driven Mindset: Ability to develop strategic marketing plans based on market research and addiction to data analysis, with a keen eye for identifying growth opportunities.
• Content Creation Skills: Exceptional writing and content creation skills, with the ability to craft compelling messages for a technical audience.
• Self-Motivated: As a potential first marketing hire, you must be self-motivated, able to work independently, and comfortable taking initiative in a fast-paced startup environment.
• Communication & Collaboration: Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and engage with the community.

Nice to have

• Hands-on experience in Web3, specifically smart contracts development.
• Experience working in early-stage fast-moving start-up.
• Working for a Web3 security company or a Web3 developer tooling product.