Senior Product Marketing Manager

Who, Where and Why

• Research and define our enterprise buyer and user personas, their specific needs, pain points, and goals that we can help address within the Financial Services industry.
• Research, document, and operationalize particular customer use cases and problems that GitLab solves.
• Identify and define the key value drivers which differentiate GitLab in the market.
• Partner with sales, product management, customer success, and engineering teams to refine and evolve our product roadmap.
• Develop product marketing collateral such as website pages, blogs, white papers, webinars, videos, decks, and data sheets supporting the buyer’s journey communicating the value of GitLab.
• Develop and deliver product, market, and industry-specific enablement to the GitLab sales team and partners.
• Create campaign messaging and content as required to support ongoing marketing initiatives.
• Develop relationships with analysts and regularly brief them about GitLab’s unique value proposition.
• Document and demonstrate GitLab value in analyst market research reports.
• Support the development of customer case studies and webinars that help to demonstrate the value of GitLab for our customers.
• Participate and support win/loss analysis to understand why we win, where we win, who to target, and what to avoid.
• Support research into competitive threats and challenges to understand how to position GitLab in a rapidly changing market.

What you'll bring 

• At least 6 years enterprise software marketing experience, including 4 within product marketing.
• Strong Financial Services industry background- either marketing to the industry, working within the industry or both. Background in wealth and asset management, banking and/or insurance.
• Understanding of Agile and DevOps methodologies across the entire Software Development Lifecycle, especially in large enterprise environments.
• Excellent writing skills- developing internal external content positioning the product/features as the solution for industry use cases is key.
• Support product launch plans as a Financial Services industry expert to establishing GitLab’s position as a market leader, to drive demand and sales pipeline
• Experience in at least one of the following domains/areas (portfolio management, requirements management, agile project management, source code management, continuous integration, quality management, application security, continuous delivery, containers, kubernetes, release management, or application performance monitoring)
• Outstanding English communication skills to explain and translate complex technical concepts into simple and intuitive communications.
• Able to coordinate across many teams and iterate and deliver in a fast-moving startup environment.
• Proven experience being self-directed and working with minimal supervision.
• Data-driven, use data to measure results and inform decision making and strategy development.
• Experience with Software-as-a-Service offerings and open core software is required. 
• Experience creating sales collateral from scratch based on sales conversations, sales calls, product interviews, user interviews, market research, and your own experience.
• You share our values and work according to those values.
• Ability to travel if needed and comply with the company’s travel policy.
• If employed by GitLab Federal, LLC, team members need to also comply with the applicable vaccination policies.