SEO Specialist - On-Page Engines

Responsibilities

• Craft and execute advanced on-page SEO strategies to improve organic search rankings, increase click-through rates (CTR), and enhance user experience.
• Perform comprehensive keyword research to identify high-value target keywords and integrate them strategically into on-page elements.
• Lead the optimization of meta tags, including meta titles, meta descriptions, and header tags, aligning them with user intent and industry best practices.
• Collaborate closely with content creators to ensure that on-page content is optimized for target keywords, readability, and semantic relevance.
• Analyze and optimize internal linking structures to distribute link equity effectively and enhance user navigation.
• Implement schema markup and structured data to enhance search engine understanding of our content, resulting in enriched search results.
• Lead efforts to optimize website load speed and mobile responsiveness for optimal user experience and improved search rankings.
• Perform regular on-page audits to identify and rectify technical issues that might hinder search engine crawlers or user experience.
• Stay updated with the latest on-page SEO trends and algorithm changes, adapting strategies to align with evolving search engine requirements.

Requirements

• Bachelor's degree in Marketing, Computer Science, or related field.
• 3+ years of experience as an On-Page SEO Specialist, demonstrating a track record of achieving tangible results.
• Proficiency in utilizing on-page SEO tools such as Screaming Frog, Moz, SEMrush, and Google Search Console to perform comprehensive analysis.
• In-depth understanding of HTML, CSS, and website architecture as they pertain to on-page SEO optimization.
• Proven ability to conduct keyword research and develop data-driven on-page optimization strategies.
• Experience with content management systems (CMS) and the ability to implement on-page changes independently.
• Strong analytical skills with the ability to interpret data and provide actionable insights to enhance on-page performance.
• Excellent communication skills to collaborate effectively with cross-functional teams and articulate on-page SEO strategies to non-technical stakeholders.

Bonus Points

• Google Analytics and Google Ads certifications.
• Experience with A/B testing and user experience optimization to drive on-page conversion rates.
• Proficiency in scripting languages (e.g., JavaScript) to implement advanced on-page SEO enhancements.
• Prior experience with international or multilingual on-page SEO strategies.
• Contributions to on-page SEO publications, blogs, or industry forums.