Performance Marketing Manager

What you'll do

As a Performance Marketing Manager, you will be at the forefront of driving our digital advertising efforts to achieve measurable and impactful results. Leveraging your technical expertise, data-driven mindset, and strategic acumen, you will lead the planning, execution, and optimization of performance marketing campaigns to maximize ROI and drive business growth.

Responsibilities

• Develop and execute comprehensive performance marketing strategies across various digital channels, including PPC, paid social media, display advertising, and affiliate marketing.
• Plan, create, and optimize high-converting digital ad campaigns that align with business goals, utilizing A/B testing and data analysis to continuously enhance performance.
• Employ advanced targeting techniques to reach specific audience segments, leveraging customer data, demographics, and behavioral insights to maximize campaign effectiveness.
• Manage advertising budgets effectively, monitor spending, and allocate resources to campaigns that deliver the best returns, ensuring ROI goals are met and exceeded.
• Utilize analytics platforms to monitor campaign performance metrics such as click-through rates, conversion rates, cost per acquisition (CPA), and return on ad spend (ROAS).
• Collaborate closely with creative teams to develop compelling ad creatives, landing pages, and ad copy that drive engagement and conversions.
• Stay up-to-date with industry trends, platform updates, and emerging technologies to ensure our performance marketing strategies remain innovative and competitive.
• Analyze and interpret data to provide actionable insights and recommendations for improving campaign performance and overall marketing strategy.
• Lead a team of performance marketing specialists, providing mentorship, guidance, and fostering a culture of data-driven decision-making.
• Collaborate cross-functionally with other marketing teams, product teams, and data analysts to align performance marketing efforts with broader business objectives.

Requirements

• Bachelor's degree in Marketing, Business, or a related field; advanced degree preferred.
• 5+ years of experience in performance marketing, with a proven track record of planning and executing successful campaigns that deliver quantifiable results.
• Proficiency in utilizing performance marketing platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and other relevant tools.
• Strong analytical skills, with the ability to interpret data, analyze trends, and make data-driven decisions to optimize campaign performance.
• In-depth understanding of digital advertising concepts, strategies, and best practices, along with knowledge of the latest industry trends.
• Experience with audience segmentation, targeting, and using customer data to inform ad strategies.
• Exceptional project management skills, capable of managing multiple campaigns, priorities, and stakeholders simultaneously.
• Excellent communication skills, both written and verbal, to collaborate effectively with cross-functional teams and present campaign results to stakeholders.

Bonus Points

• Google Ads and Google Analytics certifications.
• Experience with e-commerce performance marketing and optimizing for online sales.
• Proficiency in using marketing automation tools for campaign management and optimization.
• Experience with programmatic advertising and real-time bidding platforms.
• Previous experience with international or multilingual performance marketing campaigns.