Creative Strategist

What Success Looks Like

• A clear, repeatable creative testing system running across your client portfolio with consistent velocity to new concepts, angles, and iterations
• Creative insights that translate into measurable performance improvements, including higher click-through rates, higher conversion rates, lower customer acquisition costs, and scalable winning campaigns
• Strong client trust in your strategic point of view, shown through proactive communication, data-backed recommendations, and leadership in creative direction
• Higher internal creative standards through contributions to team training, standard operating procedures, and systems that improve output quality and speed

Responsibilities

• Lead research and insights by mining customer reviews, competitor ad libraries, audience pain points, and product differentiators to identify winning angles and positioning strategies
• Own creative testing strategy by building and managing structured testing roadmaps with clear hypotheses, variables to test, iteration plans, and learning agendas
• Create world-class creative briefs that turn insights into clear, actionable direction for designers and video editors, including hooks, messaging frameworks, visual concepts, format specifications, and success criteria
• Direct performance storytelling by mapping the customer journey from awareness through consideration to purchase and translating it into compelling paid social concepts
• Build UGC and production guidance, including shot lists, video scripts, creator direction, and content planning that supports performance-oriented execution
• Manage creator relationships by sourcing, coordinating, and guiding content creators to produce on-brief, performance-oriented content that aligns with testing objectives
• Write high-performing ad copy, including primary text, headlines, hooks, and on-screen text that aligns with strategic goals and testing frameworks
• Collaborate on conversion rate optimization by partnering with teams on landing page improvements and conversion-focused messaging updates
• Track and communicate performance by monitoring key performance indicators by concept and angle, synthesizing learnings, and reporting insights to internal teams and clients
• Develop inspiration and competitor boards to inform creative direction and identify market trends and opportunities
• Lead copy across paid ads, including in-ad copy and headline variations that drive engagement and conversions

Requirements

• 1-2 years of experience in eCommerce or performance marketing, with a strong preference for direct-to-consumer brand experience
• Proven track record in paid social creative strategy with expertise in Meta Ads (required) and familiarity with TikTok or YouTube (preferred)
• Strong grasp of creative testing methodology, including hypothesis development, structured testing frameworks, iteration velocity, and performance analysis
• Experience working with design and video teams from brief development through execution to iteration, with the ability to give clear, actionable creative direction
• Data-fluent approach, with comfort using click-through rate, conversion rate, cost per acquisition, and return on ad spend to make decisions and guide priorities
• Deep understanding of customer psychology, marketing funnels, and storytelling principles that drive direct response performance
• Excellent copywriting skills across hooks, scripts, ad copy, and landing pages, with a proven ability to write persuasive, conversion-focused content
• Highly organized, with strong attention to detail, quality control, and the ability to manage multiple clients and deadlines at once
• Proficiency with Meta Ads Manager, Shopify, Google Analytics, Figma, Motion, and collaboration tools such as Slack, Asana, or Notion