Social Media Manager

Key Responsibilities

Strategy and Growth

• Build and own the social strategy for Devoted Fusion: audiences, positioning, the role of each channel, goals and the metrics that show it is working
• Start from research. Study competitors and peers across games and creator spaces, find what works, what does not and where the gaps are, then turn it into clear content pillars and priorities
• Grow Devoted’s brand in the games industry through social, with a view of where each channel should be in six and twelve months, not only what goes out this week
• Grow our CEO’s presence as an opinion maker in the games industry. LinkedIn comes first, with Instagram, X and Facebook as we expand
• Turn the strategy into a content plan at least two weeks ahead, present it to stakeholders and adapt it based on feedback
• Plan content around events, conferences and public appearances well in advance

Ideas and experiments

• Keep the idea engine running: new formats, series and angles, not only references brought in on request
• Test on purpose. Every experiment has a hypothesis, a result you read honestly, and a decision: keep, change or drop
• Be creative with a reason. You know what each piece is meant to achieve before you make it
• Turn company news, production stories and the Devoted Speakeasy podcast into content worth reading

Execution

• Own the full cycle of every post: idea, alignment, copy, visual and publishing
• Write posts that sound like our CEO and are genuinely worth reading
• Brief designers and video editors early, with complete briefs. You do not need to produce visuals yourself, but you know what good design looks like, have taste, and can tell whether something fits our brand guidelines
• Manage comments and DMs across channels

Requirements

• 3+ years as a Social Media Manager, ideally running more than one brand at once
• Excellent written English and the ability to hold someone else's voice consistently
• Games industry experience, or experience at a company serving game studios
• Strategic ownership and proactivity: you build the plan, bring the ideas and go looking for material
• A proven track record building a LinkedIn personal brand for a founder or executive, with cases you can walk us through
• Real command of LinkedIn: its algorithm, formats and B2B audience
• Analytics you can act on, plus enough visual sense to shape a post and brief a designer