Senior Paid Social Specialist

Accountabilities

• Build, launch, manage, and optimize paid social campaigns, primarily through Meta Ads, with additional execution across TikTok and Pinterest. 
• Manage campaign structures, audience segmentation, targeting, retargeting, budgets, bidding strategies, placements, and conversion objectives. 
• Monitor campaign performance and identify opportunities to improve efficiency, scale investment, and drive profitable growth. 
• Analyze key performance metrics, including ROAS, CPA, CAC, CTR, CPM, conversion rates, and revenue. 
• Conduct ongoing tests across audiences, creative formats, messaging, placements, and campaign structures. 
• Identify underperforming campaigns and implement data-driven optimization strategies. 
• Work closely with Growth Strategists to translate client objectives and broader growth strategies into effective campaign execution. 
• Monitor budget pacing and ensure advertising spend is allocated efficiently. 
• Evaluate creative performance and share insights and recommendations with relevant internal teams. 
• Maintain accurate campaign documentation, performance tracking, and reporting. 
• Stay up to date with advertising platform developments, policies, and paid social best practices. 

Requirements

• At least 5 years of hands-on paid social advertising experience, preferably managing campaigns for eCommerce or direct-to-consumer (DTC) brands. 
• Advanced practical expertise in Meta Ads Manager, the primary platform for this role. 
• Experience managing six-figure monthly advertising budgets. 
• Strong understanding of campaign architecture, audience segmentation, prospecting, retargeting, bidding strategies, and budget allocation. 
• Proven ability to interpret campaign data and make informed optimization decisions. 
• Solid knowledge of eCommerce performance metrics, including ROAS, CPA, CAC, and revenue attribution. 
• Experience managing multiple campaigns or client accounts simultaneously. 
• Ability to work independently, take ownership of campaign execution, and prioritize effectively. 
• Strong communication and collaboration skills, particularly when working with Growth Strategists. 
• Advanced English proficiency (C1 or C2), both written and spoken. 
• Availability to maintain meaningful working-hour overlap with U.S. business hours. 

Preferred Qualifications

• Hands-on experience managing campaigns through TikTok Ads and Pinterest Ads. 
• Experience working with established or high-growth eCommerce brands. 
• Familiarity with Shopify and eCommerce analytics environments. 
• Understanding of full-funnel marketing strategies and the relationship between paid media, customer acquisition, and profitability. 
• Experience with attribution, conversion tracking, and performance measurement tools. 
• Previous experience in a performance marketing agency environment.