Creative Designer

Accountabilities

• Develop high-quality promotional assets and creative concepts based on marketing briefs, collaborating with product teams to refine messaging, target audiences, consumer insights, and testing hypotheses.
• Create engaging visual content and video materials using generative AI technologies for digital marketing campaigns and advertising initiatives.
• Collaborate with product designers to establish and maintain a consistent visual and motion identity across marketing communications and the application, ensuring a warm, authentic, calm, and trustworthy brand experience.
• Generate original creative ideas, visual strategies, and innovative concepts for advertising campaigns, promotional materials, and product design.
• Design and produce motion graphics and animations, including onboarding sequences, App Store video previews, and product micro-interactions.
• Work closely with product managers to analyze campaign performance metrics, identify creative opportunities, and translate data-driven insights into improved design iterations.
• Develop and contribute to an internal library of reusable design templates, visual assets, and AI-powered creative workflows to improve production efficiency and consistency.
• Experiment with emerging generative AI tools, creative technologies, and innovative content production methods to continuously improve creative output.
• Ensure all visual assets meet quality standards, platform specifications, and campaign requirements, particularly across paid social advertising channels.
• Manage multiple creative projects independently, prioritize deliverables effectively, and consistently meet deadlines in a fast-paced environment.

Requirements

• Proven experience creating comprehensive visual asset collections and video content using generative AI tools for digital marketing and advertising campaigns.
• Strong practical knowledge of advanced AI-powered creative tools, including Kling, Veo, Higgsfield, Suno, ElevenLabs, and Lovart.
• Proficiency in CapCut and video editing workflows, with the ability to produce polished, engaging, and platform-ready content.
• A strong portfolio showcasing AI-assisted design projects, video productions, motion graphics, and digital advertising campaigns.
• Previous experience collaborating with cross-functional creative, marketing, and product teams in dynamic working environments.
• Good understanding of paid social advertising requirements, particularly creative formats, specifications, and best practices within the Meta advertising ecosystem.
• Ability to translate creative briefs and business objectives into compelling visual concepts and effective advertising strategies.
• Strong creative thinking and problem-solving skills, with an eye for visual storytelling, composition, and detail.
• Understanding of brand consistency and the ability to create cohesive visual experiences across marketing channels and digital products.
• Ability to work independently, manage competing priorities, and deliver high-quality creative projects within tight deadlines.
• A proactive and adaptable mindset, with genuine enthusiasm for exploring emerging AI technologies, experimenting with new workflows, and adopting innovative content-generation methods.
• Strong communication and collaboration skills, with the ability to incorporate feedback and contribute creative ideas throughout the development process.