Creative Strategist

Key Responsibilities

• Analyze paid media performance data to identify winning creative patterns.
• Develop and manage a structured creative testing framework.
• Write creative briefs informed by data that designers and video editors can execute on.
• Produce ad copy (hooks, scripts, headlines, CTAs) across Meta, TikTok, and Google.
• Create static ad concepts in Canva or Figma and edit UGC and short-form video.
• Run 20–50 creative variations per week using AI-accelerated production workflows.
• Use AI tools daily for copy iteration, concept mockups, and competitive research.
• Build and maintain custom AI workflows, including prompt templates for ad copy by platform.
• Collaborate with performance marketers, designers, and video editors.
• Stay current on platform-specific creative best practices.

Requirements

• 3+ years experience in creative strategy, paid social, or performance creative roles
• Demonstrated ability to analyze campaign data and translate insights into creative direction
• Experience with Meta Ads Manager, TikTok Ads Manager, and/or Google Ads
• Strong ad copywriting skills across platforms
• Proficiency in Canva or Figma for static ad production
• Basic video editing skills (CapCut, Premiere, or equivalent)
• Daily, active use of AI tools for creative production
• Demonstrated ability to produce high volumes of creative output (20–50 variations per week) using AI-accelerated workflows
• Experience writing creative briefs and managing creative feedback loops
• Strong understanding of creative testing methodologies and performance metrics
• Ability to work during U.S. work hours (PT/ET)