Marketing Generalist

A remote marketing generalist owns end-to-end programs across channels, balancing strategy with production and optimizing the full funnel. In Brazil, bilingual marketers who understand local and global audiences are especially valuable to distributed, AI-first growth teams.

Key Responsibilities

Plan and run integrated campaigns across email, content, social, SEO/SEM, and paid; build and optimize landing pages and funnel steps; maintain an editorial calendar and nurture flows; and report on traffic, MQL/SQL, CAC, and retention with clean UTM governance.

Required Skills

Strong writing, channel breadth, and analytical rigor are core. Bilingual pt-BR/English fluency expands both campaigns and annotation range. Comfort with analytics, A/B testing, and clear documentation rounds out a competitive profile.

Preferred Experience

Growth, content, lifecycle, or product-marketing experience helps, as does any prompt design, content rating, or evaluation work. A record of measurable campaign outcomes strengthens your profile.

Domains & Project Types

Beyond campaigns, projects include prompt design and evaluation, content quality and tone rating, and brand-safety or content-safety labeling. Your audience sense and accuracy translate into higher-signal training data.

Work Arrangements & Modifiers

Rex.zone lists remote marketing generalist jobs in Brazil as remote, contract, freelance, and full-time at every seniority level. Pick the scope that fits your availability and growth goals.