Senior Paid Media Specialist

Key Responsibilities

Campaign Strategy & Execution

• Plan, execute, optimize, and report on paid media campaigns across Google Ads, Meta (Facebook/Instagram), and LinkedIn.
• Develop paid advertising strategies that support eCommerce growth and lead generation.
• Collaborate with sales, technical, and creative teams to ensure campaign alignment.
• Maintain consistent messaging and audience targeting across advertising channels.
• Continuously optimize campaigns to improve performance and return on investment.

Budget Management

• Manage and optimize a $3M annual marketing budget across multiple advertising channels.
• Allocate advertising spend to maximize campaign efficiency and ROI.
• Monitor campaign budgets and spending performance.
• Identify opportunities to improve budget allocation and campaign profitability.

Performance Analytics & Reporting

• Track key performance metrics including CTR, CPC, CPA, and ROAS.
• Prepare recurring performance reports and strategic recommendations.
• Analyze campaign data to support data-driven decision making.
• Present performance insights to leadership.

A/B Testing & Campaign Optimization

• Lead A/B testing initiatives across creative assets, audience targeting, and landing pages.
• Optimize campaigns based on testing results and performance data.
• Improve conversion rates through continuous experimentation and refinement.
• Identify opportunities to improve campaign effectiveness across channels.

Cross-Functional Collaboration

• Partner with sales, technical, marketing, and creative teams throughout campaign execution.
• Coordinate messaging and campaign strategy across departments.
• Support creative optimization to maximize engagement and campaign performance.
• Communicate technical marketing insights clearly to cross-functional stakeholders.

B2B Demand Generation

• Develop paid media campaigns targeting business audiences.
• Support lead generation and customer acquisition initiatives.
• Apply B2B marketing strategies throughout campaign planning and execution.
• Optimize campaigns for qualified lead generation and business growth

Qualifications Experience

• 5+ years of experience managing paid media campaigns.
• Experience managing campaigns across Google Ads, Meta (Facebook/Instagram), and LinkedIn.
• Experience managing paid media campaigns for eCommerce businesses.
• Experience managing B2B marketing campaigns focused on lead generation and customer acquisition.
• Experience managing large advertising budgets.
• Experience performing campaign optimization and performance analysis.
• Experience leading A/B testing initiatives.
• Experience collaborating with cross-functional teams.
• Experience within industrial, manufacturing, or water/wastewater industries is preferred