Paid Marketer

Key Responsibilities

• Develop and implement paid campaigns that align with business goals
• Set up, monitor, and optimize campaigns on platforms like Google Ads and Meta Ads
• Analyze campaign performance data, including metrics such as CTR, CPC, CPM, and ROI
• Craft compelling ad copy designed to drive clicks and conversions
• Manage daily and monthly advertising budgets to maximize ROI and cost efficiency
• Prepare performance reports and provide actionable insights for campaign optimization
• Implement A/B testing to refine ad copy, targeting strategies, and landing pages

Requirements

• 3+ years of experience in a media buying role
• Proficiency in Meta, Google, and TikTok paid advertising channels
• Strong analytical skills and ability to interpret data to make informed decisions
• Excellent copywriting and visual design skills for ad creation
• Knowledge of audience targeting and segmentation techniques
• Familiarity with digital marketing tools and analytics platforms (e.g., Google Analytics)
• Ability to work during U.S. work hours (PT/ ET)